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4 years ago

Prince Constantijn of Holland, Dutch Minister of Economic Affairs Henk Kamp and TradeCast CEO Yillmaz Schoen launch online TV channel ‘Startup Holland TV’ at CES 2017

LAS VEGAS - His Royal Highness Prince Constantijn of Holland, Dutch Minister of Economic Affairs Henk Kamp and Yillmaz Schoen, founder of Dutch TV startup TradeCast, together launched Startup Holland TV at CES in Las Vegas. Startup Holland TV is the world’s first online TV channel focussed on the startup ecosystem of The Netherlands and is now available to watch at and as an app for iOS and Android.

TradeCast ( is the only end-to-end solution on the market that lets you easily manage, distribute and monetize your own personalized interactive TV channel and video platform. TradeCast offers the unique combination of a cloud linear TV channel with countless VOD/OTT-, on demand, streaming and live broadcast capabilities. Users can easily increase interactivity with their target audience with TradeCast’s many options for interactivity and e-commerce, like in-video buying and user generated content.

Pitch your startup to the world

Startup Holland TV (, based on TradeCast’s groundbreaking cloud-based technology, is an interactive online TV channel dedicated to promoting the Dutch startup ecosystem. Viewable 24/7 as a web channel and available as apps for iOS, Android, Apple TV and Smart TV’s. The cloud linear timeline continuously shows the best new innovations from The Netherlands and content is also available on demand and even live. Interactivity makes it possible for startups to for instance send in their pitch from a smartphone or tablet and have it broadcasted to the world through Startup Holland TV.

Dutch Minister of Economic Affairs Henk Kamp: “Startup Holland TV is the world’s first online TV channel by and for startups. Unique is that Startup Holland TV creates the first Dutch startup community, where Dutch startups can upload content themselves and watch and share content by other startups wherever they are. By doing so, they work together to strengthen their brands and share their pitches and stories in an accessible way.”

Prince Constantijn of Holland, StartupDelta special envoy: “StartupDelta is proud to be the launching partner of TradeCast and - together with Minister Kamp - launch Startup Holland TV at CES in Las Vegas.”

Yillmaz Schoen, CEO and founder of TradeCast: “Starting now, Startup Holland TV will provide a huge advantage for the visibility of all innovations in the Dutch startup ecosystem. We’re very proud of this easy to use platform that makes it possible for all Dutch startups to present themselves - in whatever phase of their development they may be. And that’s a great example of how our technique can be used effectively.”

TradeCast: turnkey interactive TV channels for everyone

By launching Startup Holland TV, TradeCast again shows that everyone can now easily start a online TV channel with TradeCast’s unique technology, developed in The Netherlands. Wether it’s brands, companies, universities, sports clubs, pop stars, political parties or dj’s: with TradeCast’s technology everyone is able to cost effectively take control in the changing media world.

TradeCast, as one of the chosen participants of the Dutch economic trade mission to Las Vegas and Silicon Valley, will make its international debut in January 2017 on the show floor of CES in Las Vegas. In the coming months, TradeCast will announce several big special interest channels and online TV channels, including channels for celebrities, sports clubs and international companies. The adventures of TradeCast and the other startups participating in the trade mission are broadcasted on Startup Holland TV starting now.